Case Studies
A bold evolution of Wella's haircare portfolio
Overview
The transition from Wella Care to INVIGO marked a significant evolution of Wella Professionals' haircare portfolio. The rebrand required the development of a bold visual identity that differentiated each product range through vibrant colour palettes and supporting design elements, delivering a cohesive brand experience across print, digital, retail, and educational materials.
Challenge
The transition from Wella Care to INVIGO required more than a product name change.
It needed a complete visual evolution that would clearly differentiate the new range while maintaining recognition and trust in the
Wella Professionals brand.
The challenge was to create a cohesive identity that used bold colour coding to distinguish each sub-range, while ensuring consistency across packaging, retail, education, print, and digital marketing materials.
Solution
I developed a flexible visual system using vibrant colour palettes and bespoke graphic elements to distinguish each INVIGO sub-range. Rolled out across retail, education, digital, and salon touchpoints, the system created a consistent, instantly recognisable brand experience across every channel.
Results
-
Successfully supported the transition from Wella Care to the new INVIGO brand.
-
Delivered a consistent brand experience across retail, print, digital and educational materials.
-
Strengthened the visual identity of the INVIGO portfolio, increasing its impact across customer touchpoints.
-
Produced a scalable suite of creative assets to support the ongoing rollout of the brand.
Bringing it to life
Transforming strategy into creative across print, digital and motion, designed to connect with customers and consumers at every touchpoint.
Invigo Gift Sets
Invigo gift sets were created using the Invigo branding, enhanced with foil detailing to add a premium and luxurious feel to the packaging.
Invigo Wholesale Stand
For the new Invigo product launch, we designed a free-standing unit featuring branded side panels to actively engage customers, alongside shelf talkers that highlighted competitive pricing to drive purchase decisions.
Invigo Gift Sets
Invigo gift sets were created using the Invigo branding, enhanced with foil detailing to add a premium and luxurious feel to the packaging.
Invigo Content Photoshoot
We created localised content tailored for social media and e-retail platforms to effectively promote both the Invigo product launch and the accompanying box sets, ensuring maximum reach and engagement across target audiences.
