Making TrendVision’s creative vision into a cohesive, multi-channel experience.
Overview
No Strings Attached was developed for Wella Professionals as a campaign to reframe professional hair colour as a low-commitment, high-impact service. The focus was on translating a traditionally salon-led offering into a clear, consumer-friendly experience through messaging, visual hierarchy, and a seamless cross-channel journey.
Challenge
The professional colour category was facing a decline in salon visits, with customers spending less on colour services overall. This shift led to reduced confidence from salons in trialling and stocking new shades, limiting product adoption and overall growth. Alongside the commercial challenge, the project needed to be delivered under a strict timeline including full concept development, creative execution, and rollout within two weeks instead of the standard 4–5 week cycle. This demanded fast decision-making, clarity of direction, and tightly coordinated delivery across teams.
Solution
Our approach focused on removing friction for both salons and end customers by positioning the service as a low-risk entry point into professional colour.
From a creative perspective, I helped translate this strategy into a cohesive campaign system across multiple touchpoints:
Visual Identity
Developed a fresh, vibrant visual direction that reflected the accessible and modern nature of the service, while maintaining alignment with the premium positioning of Wella Professionals.
Print & In-Salon Materials
Designed clear, attention-led leaflets and double-sided print collateral featuring simple messaging, key benefits, and strong calls to action to support in-salon education and conversion.
Digital Campaign
Produced a high-energy social-first campaign video optimised for YouTube and Instagram, showcasing real salon environments and client transformations to reinforce the ease, flexibility, and appeal of the service.
Results
The campaign delivered strong commercial and engagement outcomes within its initial launch phase:
-
Salon Adoption: Over 400 salons introduced the service, demonstrating strong industry buy-in
-
Revenue Growth: Generated £20,000+ in new business within the first week
-
Digital Engagement: Achieved a 15% uplift in social engagement across campaign channels
-
Customer Response: Positive feedback highlighted strong appeal of the flexible, low-commitment colour offering
Bringing it to life
Transforming strategy into creative across print, digital and motion, designed to connect with customers and consumers at every touchpoint.
Invigo Gift Sets
Invigo gift sets were created using the Invigo branding, enhanced with foil detailing to add a premium and luxurious feel to the packaging.
Invigo Wholesale Stand
For the new Invigo product launch, we designed a free-standing unit featuring branded side panels to actively engage customers, alongside shelf talkers that highlighted competitive pricing to drive purchase decisions.
Invigo Gift Sets
Invigo gift sets were created using the Invigo branding, enhanced with foil detailing to add a premium and luxurious feel to the packaging.
Invigo Content Photoshoot
We created localised content tailored for social media and e-retail platforms to effectively promote both the Invigo product launch and the accompanying box sets, ensuring maximum reach and engagement across target audiences.
