The Mind Behind the Work
I’m a senior designer with 9 years experience shaping high-impact creative for global brands including Procter & Gamble, Coty, Wella, OPI and Samsung. I believe that great creative begins with clear strategy and translating commercial objectives into campaigns that are both conceptually strong and commercially effective. I’ve led multi-channel projects across digital, retail, print and video. Being able to build scalable campaigns that drive engagement, sales and brand consistency across local and international markets. I'm known for blending strategic thinking with premium execution by collaborate closely with senior stakeholders to ensure every idea not only resonates visually but delivers measurable business results.
Capabilities
Education
Middlesex University
BSc Interactive Systems Design
2:1 Upper Second-Class Honours
2008-2012
Completed a Bachelor of Science in Interactive Systems Design at Middlesex University, focusing on the intersection of UX, visual design and digital technology. Developed skills in user-centred design, digital media production and interactive systems, supported by practical projects that combined creativity with technical problem-solving. Graduated with a strong foundation in design thinking and cross-platform digital execution.
Training
Brainstation
UX/UI Design course
October 2024 - January 2025
UX Design Fundamentals
UX Research, Strategy & Planning
User Interface & App Design
Responsive Web Design & Applied Design Thinking
Media Training LTD
Intermediate After Effects
July 2022
Motion Graphics & Visual Storytelling
Typography & Brand-Led Animation
After Effects Workflow & Composition
Professional Animation & Export Standards
Professional Experience
HH Global
Creative Designer
September 2024 - Present
Coty /Wella / OPI
Mid Weight Multimedia Designer
July 2016 - July 2024
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Led end-to-end creative delivery across digital, retail, print, video and in-store Campaigns.
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Leading multiple projects from concept to production-ready assets while collaborating closely with account managers and client stakeholders.
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Developed and executed high-impact creative for Samsung, ensuring alignment of global branding with regional market requirements and product positioning.
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Presented innovative, cost-efficient creative solutions to client stakeholders, guiding decision-making and maximizing campaign ROI.
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Oversaw integrated campaign production for major product launches, to deliver cohesive multi-channel customer journeys across retail, e-commerce and experiential touchpoints.
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Implemented AI-driven workflows and AI automation to help accelerate ideation, enhance creative exploration and improve project turnaround by 15%, balancing innovation with delivery efficiency.
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Managed strict NDA and embargo compliance for sensitive international product releases, safeguarding pre-launch assets and maintaining operational excellence across multiple projects.
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Acted as Head of Design (6 months), leading the design team, managing stakeholders and aligning creative output with commercial objectives.
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Delivered premium creative across digital, print and motion for global FMCG and beauty brands, ensuring consistency across multi-market campaigns.
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Led creative direction and execution of seasonal product ranges, achieving 106% of revenue target (£35k+) within four weeks of launch.
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Contributed to a 20% uplift in sales through design-led sales enablement programmes supporting product launches and retail activity.
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Developed scalable campaign toolkits adopted across international markets, reducing localisation time by 20%.
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Implemented Asana as a centralised workflow and proofing system, improving communication between designers and senior stakeholders, streamlining approvals, and reducing production risk.
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Delivered motion and video content across digital and event platforms, increasing engagement by 15%.
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Balanced high-volume creative production across multiple concurrent campaigns, maintaining strict brand guidelines under tight commercial deadlines.
P&G / Wella
Junior Designer (FTC)
November 2015 - July 2016
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Delivered high-quality digital and print creative for global FMCG brands, ensuring strict brand consistency across multiple markets.
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Supported digital campaigns for key e-retail partners, contributing to projects with major retailers including Lookfantastic and Sally Beauty.
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Assisted in a bi-monthly sales enablement programme, helping drive a measurable 20% uplift in sales performance.
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Prepared and proofed print assets with rigorous quality control, reducing production errors and improving workflow efficiency.
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Collaborated with cross-functional teams and external suppliers to deliver campaigns on time and to specification.
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Adapted creative assets for local markets, responding quickly to feedback and enhancing campaign relevance.