Case Studies
A bold retail launch designed to inspire creativity
Overview
Wella Professionals Color Fresh Create is a semi-permanent hair colour range designed for creative freedom. Featuring vibrant, intermixable shades that fade true-to-tone, the range empowers stylists to experiment with bold colour expression without long-term commitment.
Challenge
Launch a new product into a competitive market by creating excitement,
driving in-store discovery, and maintaining momentum beyond launch.
The campaign needed to deliver a consistent brand experience while supporting both customer engagement and commercial performance.
Solution
I developed an integrated launch campaign spanning retail, print, CRM, and digital channels. A bespoke wholesale display with an interactive spin wheel increased in-store engagement, while supporting POS, motion graphics, video content and targeted CRM communications created a seamless customer journey from product discovery to purchase.
Results
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Generated £150k in product sales across 2,000+ UK retail locations within three months.
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Increased social media engagement by 20%.
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Achieved a 10% uplift in overall audience engagement.
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Grew social media following by 20% following the launch.
Bringing it to life
Transforming strategy into creative across print, digital and motion, designed to connect with customers and consumers at every touchpoint.
Colour Fresh Create Instagram Story
This Instagram Story was designed to capture attention quickly while delivering clear, concise messaging. The layout leverages strong visual hierarchy and motion-led pacing to drive engagement and guide users toward the next action.
Product Brochure
A landscape brochure was created for wholesalers to provide their customers with an overview of the new Colour Fresh Create product, including planograms and detailed information on the technology behind it.
Color Fresh Create
FSDU Wholsale Activation
The Colour Fresh Create FSDU featured an interactive spin wheel at the top, where each spin revealed a mood based on the colour displayed in the open panel. Below the wheel, a dedicated section showcased a landscape brochure alongside product placeholders, each clearly marked to represent the different available shades.
CFC Beauty Posters
These A2 poster for Color Fresh Create were designed in line with Wella Professionals brand guidelines, balancing bold colour expression with disciplined layout and typography.
