Role: Senior Graphic Designer
Environment: In-house / Embedded team
Output: Digital, print, motion, campaign assets
Wella Professional Colour Fresh Create
Wella Professionals Color Fresh Create is a gentle,
semi-permanent hair colour range with vibrant, intermixable shades that fade true-to-tone, offering limitless creative possibilities.
Colour Fresh Create Instagram Story
This Instagram Story was designed to capture attention quickly while delivering clear, concise messaging. The layout leverages strong visual hierarchy and motion-led pacing to drive engagement and guide users toward the next action.
Landscape Brochure
A landscape brochure was created for wholesalers to provide their customers with an overview of the new Colour Fresh Create product, including planograms and detailed information on the technology behind it.
Challenge
As the new product prepared to enter the market, the objective was to create a buzz that would not only capture attention but also convert interest into early sales. The challenge lay in building anticipation and awareness before the official release to maximise presale opportunities, while developing a sustained strategy to keep the momentum alive and maintain consumer engagement well beyond the launch period.
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Match your mood Wheel
The Colour Fresh Create FSDU featured an interactive spin wheel at the top, where each spin revealed a mood based on the colour displayed in the open panel. Below the wheel, a dedicated section showcased a landscape brochure alongside product placeholders, each clearly marked to represent the different available shades.
A2 Posters
This A2 poster for Color Fresh Create was designed in line with Wella Professionals brand guidelines, balancing bold colour expression with disciplined layout and typography. The composition ensures strong product visibility, clear hierarchy, and consistent brand messaging, delivering a confident in-salon presence while supporting campaign cohesion across print and digital touchpoints.