Wella Professional Colour Fresh Create
Wella Professionals Color Fresh Create is a gentle,
semi-permanent hair colour range with vibrant, intermixable shades that fade true-to-tone, offering limitless creative possibilities.
Services
Print Design
Digital Design
Web Banners
CRM - Email Design
CFC Instagram Story
Created to promote the new
Galaxy S25 Ultra. The window vinyl was create and install in all
Samsung stores nationwide
Landscape Brochure
A landscape brochure was created for wholesalers to provide their customers with an overview of the new Colour Fresh Create product, including planograms and detailed information on the technology behind it.
Challenge
As the new product prepared to enter the market, the objective was to create a buzz that would not only capture attention but also convert interest into early sales. The challenge lay in building anticipation and awareness before the official release to maximise presale opportunities, while developing a sustained strategy to keep the momentum alive and maintain consumer engagement well beyond the launch period.
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Match your mood Wheel
The Colour Fresh Create FSDU featured an interactive spin wheel at the top, where each spin revealed a mood based on the colour displayed in the open panel. Below the wheel, a dedicated section showcased a landscape brochure alongside product placeholders, each clearly marked to represent the different available shades.
A2 Posters
A5 posters showcasing the campaign’s key looks were designed to inspire and entice people to be bold, encouraging them to embrace a fresh, new style.