Sebastians Professionals

The CULT Team is an elite group of creative hairdressers selected to represent Sebastian Professional across the UK and Ireland. These individuals stand out for their artistry and are chosen through a competitive process.

Services
Print Design
Digital Design
CRM - Email Design
Video

Social Media Content

Photography

Brand Video

Brand video was created for the Sebastian Cult Team to capture their creativity and passion, inspiring viewers to connect with the team and their cutting edge style.

Challenge

To promote the launch of the new Sebastian Cult Team, the task was to devise an innovative, multi-channel marketing approach that would capture attention and communicate the team’s creative vision. The challenge involved integrating print, digital, video, and social media channels into a cohesive campaign that not only introduced the team to the industry but also built excitement, showcased their talent, and reinforced Sebastian’s bold, trend-driven brand identity.

Social Media

Branded social media posts were designed to spotlight the Sebastian Cult Team, encouraging followers to apply and join upcoming sessions for an exclusive, hands-on experience.

Results

Our solution was to generate pre-launch buzz with teaser assets that encouraged customer interaction while capturing valuable data. These insights allowed us to precisely target audiences with tailored messaging across the customer journey. The campaign spanned a mix of tactile print, dynamic digital content, and immersive video — activated across retail touchpoints, from large-scale window vinyls and in-store displays to digital screens and targeted email journeys. Print: Large-format retail displays, window vinyls, in-store POS, and teaser cards Digital: In-store digital screens, animated banners, and personalised email journeys Video: Short-form motion graphics to highlight key features, designed for both in-store and social sharing

Cult Team Leaflet

The A5 leaflet provides key information about the Sebastian Cult Team, including their expertise and detailed schedules for upcoming events to keep fans informed and excited.