Case Studies
Making TrendVision’s creative vision into a cohesive, multi-channel experience.
Overview
The Sebastian Professional CULT Team is an elite collective of creative hairdressers representing the UK and Ireland. To launch the new team, I developed a bold, multi-channel campaign designed to generate excitement, showcase individual talent, and reinforce Sebastian's creative brand positioning.
Challenge
To create a cohesive campaign that seamlessly integrated print, digital, video, and social channels to introduce the CULT Team, build anticipation, and communicate its creative vision across every touchpoint.
Solution
I developed a teaser-led campaign that built momentum before launch through a combination of retail displays, in-store POS, digital screens, email marketing, motion graphics, and social content. The campaign created intrigue while delivering a consistent brand experience across physical and digital channels.
Results
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Generated strong pre-launch excitement and industry engagement.
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Increased visibility across retail, digital, and social channels.
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Captured valuable audience data to support targeted communications.
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Reinforced Sebastian Professional's bold, creative-led brand positioning.
Bringing it to life
Transforming strategy into creative across print, digital and motion, designed to connect with customers and consumers at every touchpoint.
Cult Team
Brand Video
A brand video was created for the Sebastian Cult Team to capture their creativity and passion, inspiring viewers to connect with the team and their cutting edge style.
Website
Banners
Web banners dynamically showcase the Sebastian Cult Team, highlighting their expertise and signature styles to engage and inspire the audience online.
Social Media Assets
Branded social media posts were designed to spotlight the Sebastian Cult Team, encouraging followers to apply and join upcoming sessions for an exclusive, hands-on experience.
Cult Team Leaflet
The A5 leaflet provides key information about the Sebastian Cult Team, including their expertise and detailed schedules for upcoming events to keep fans informed and excited.
Picture Gallery
A visual documentation of the Sebastian Professional event, designed to capture both the brand experience and creative execution. The gallery highlights key moments, atmosphere, and audience engagement, bringing the event narrative to life.
Results
A visual documentation of the Sebastian Professional event, designed to capture both the brand experience and creative execution. The gallery highlights key moments, atmosphere, and audience engagement, bringing the event narrative to life.
+50K
Increase in Instagram followers
+13%
Engagement rate across
social channels vs last year
12%
year-on-year increase in competition participants.