Making TrendVision’s creative vision into a cohesive, multi-channel experience.
Overview
The CULT Team is an elite collective of creative hairdressers selected to represent Sebastian Professional across the UK and Ireland. Chosen through a competitive process, each member is recognised for their distinctive artistry and creative influence within the industry.
Challenge
To launch the new Sebastian Cult Team, the objective was to create a bold, multi-channel campaign that would capture attention and clearly communicate the team’s creative vision.
The challenge was to seamlessly integrate print, digital, video, and social channels into a single cohesive rollout that would:
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Introduce the Cult Team to the industry in a compelling way
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Build anticipation and excitement around the launch
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Showcase individual talent and creative identity
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Reinforce Sebastian Professional’s bold, trend-led brand positioning
Solution
A teaser-led, multi-channel campaign was developed to build pre-launch momentum and drive engagement across the customer journey. The creative approach focused on generating intrigue through early-stage assets while capturing audience data to enable more targeted communication throughout the rollout.
The campaign was activated across retail, digital, and social environments, combining physical presence with dynamic content delivery.
Print
Large-format retail displays, window vinyls, in-store POS, and teaser cards designed to build curiosity at point of sale.
Digital
In-store digital screens, animated banners, and personalised email journeys to extend reach and reinforce messaging.
Video
Short-form motion graphics highlighting key features of the Cult Team, optimised for both in-store playback and social media sharing.
Results
The campaign successfully generated strong pre-launch momentum while delivering measurable impact across engagement, data capture, and brand visibility.
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Successfully generated pre-launch excitement and industry engagement
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Captured valuable audience data to support targeted communication
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Increased visibility of the Cult Team across retail and digital channels
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Delivered a consistent, multi-channel brand experience across all touchpoints
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Strengthened Sebastian Professional’s positioning as a bold, creative-led brand
Bringing it to life
Transforming strategy into creative across print, digital and motion, designed to connect with customers and consumers at every touchpoint.
Cult Team Brand Video
A brand video was created for the Sebastian Cult Team to capture their creativity and passion, inspiring viewers to connect with the team and their cutting edge style.
Website Banners
Web banners dynamically showcase the Sebastian Cult Team, highlighting their expertise and signature styles to engage and inspire the audience online.
Social Media Assets
Branded social media posts were designed to spotlight the Sebastian Cult Team, encouraging followers to apply and join upcoming sessions for an exclusive, hands-on experience.
Cult Team Leaflet
The A5 leaflet provides key information about the Sebastian Cult Team, including their expertise and detailed schedules for upcoming events to keep fans informed and excited.
Picture Gallery
A visual documentation of the Sebastian Professional event, designed to capture both the brand experience and creative execution. The gallery highlights key moments, atmosphere, and audience engagement, bringing the event narrative to life.
Results
A visual documentation of the Sebastian Professional event, designed to capture both the brand experience and creative execution. The gallery highlights key moments, atmosphere, and audience engagement, bringing the event narrative to life.