Making TrendVision’s creative vision into a cohesive, multi-channel experience.
Overview
Black Friday is one of Samsung’s most competitive retail moments, with a wide range of products, offers, and categories competing for customer attention.
Challenge
Black Friday presented a fast-paced and highly competitive retail environment, with multiple offers and product categories competing for attention.
While a campaign platform was already defined, the challenge was to create real in-store impact — driving footfall, generating buzz, and encouraging active participation. This needed to translate into customer sign-ups and data capture, while maintaining a consistent Samsung brand experience across both physical and digital touchpoints.
Solution
A “Spin to Reveal” concept was developed centred around a
blacked-out spin wheel that used black light to reveal prizes
only once the wheel stopped.
​
This created a sense of anticipation and reward, transforming a standard retail promotion into an engaging, interactive experience. Customers were required to sign up before participating, allowing for seamless data capture while incentivising engagement.
The activation was designed not only to entertain, but to drive measurable value building Samsung’s CRM database while increasing the likelihood of in-store conversion.
Results
The campaign delivered strong engagement across all
participating stores.
​
-
High levels of participation in the Spin to Win activation
-
Majority of prizes claimed, demonstrating sustained interaction
-
Increased in-store visibility and overall campaign awareness
-
Successful customer sign-ups contributing to CRM growth
-
Uplift in engagement that supported in-store sales
Bringing it to life
Transforming strategy into creative across print, digital and motion, designed to connect with customers and consumers at every touchpoint.
Black Friday Spin the Wheel
A physical, interactive installation designed to transform in-store footfall into engagement. The black-light reactive wheel revealed prizes only once spinning stopped, introducing suspense and elevating the experience beyond a standard promotion. This gamified approach encouraged participation while supporting data capture through a sign-up-first mechanic.
In Store Animation
A dynamic motion asset created to bring energy and visibility to the campaign within the retail space. The animation reinforced the core mechanic while highlighting key rewards, ensuring the activation remained front of mind throughout the customer journey. It added movement and atmosphere, increasing overall engagement in-store.
Digital Activation
A large-format digital placement designed to capture attention within a high-footfall retail environment. The creative was optimised for quick impact, delivering a clear and compelling message that directed audiences toward the nearby Samsung Experience Store. This acted as a key driver of top-of-funnel awareness.
Entrance Stand
Positioned at store entry points, the stand was designed to communicate the activation clearly and instantly.
Digital Banners
A scalable suite of assets developed for web, social, and retail media placements. Each execution maintained a consistent visual identity while adapting to different formats and environments. These assets extended the campaign beyond the store, driving awareness and reinforcing the activation across multiple touchpoints.