Making TrendVision’s creative vision into a cohesive, multi-channel experience.
Overview
Elemis is a luxury British skincare brand that combines cutting-edge science with naturally derived, sustainably sourced ingredients to create high-performance, spa-inspired products.
Challenge
Elemis needed a more innovative and cost-effective way to present and pitch to potential clients.Traditional printed materials were costly, time-consuming to update, and lacked flexibility.
The challenge was to create a solution that could:
-
Be updated instantly without reprinting costs
-
Maintain a premium, luxury brand feel
-
Present brand storytelling and product ranges in an engaging way
-
Work seamlessly across trade shows, email and client outreach
Solution
An interactive digital publishing platform was designed and developed in the form of a flipping book experience. Accessible via QR codes and direct links, the platform combined the tactile feel of print with the flexibility of digital.
Key features included:
-
Embedded video content to bring products and storytelling to life
-
Subtle animations and interactive transitions for an elevated user experience
-
Fully responsive design for use across devices and touchpoints
-
A scalable content system allowing instant updates without production delays
This created a premium, always up-to-date sales and marketing tool that could be deployed across events, emails, and client presentations.
Results
The digital flipping book successfully transformed how Elemis presented and distributed brand content, creating a more dynamic, scalable, and commercially effective sales tool.
-
Increased engagement with the digital flipping book across weekly users
-
Conversion of new viewers into potential business opportunities
-
Improved capture of key client data and leads
-
Eliminated ongoing print production costs and delays
-
Provided Elemis with a scalable, always-current sales tool
Bringing it to life
Transforming strategy into creative across print, digital and motion, designed to connect with customers and consumers at every touchpoint.
Brand Video with CEO
A powerful brand video featuring the CEO was produced to warmly welcome new businesses joining the ELEMIS family, highlighting the shared values and
exciting opportunities ahead.
Interactive PDF
An interactive online document was developed to promote Elemis and attract new business, featuring text animations, embedded videos, responsive effects, and GIFs to create an engaging and immersive experience for viewers and potential clients.