Case Studies
Making Trendvision’s creative vision into a cohesive, multi-channel experience.
Overview
The TrendVision Award 2022 is one of the hair industry's most prestigious competitions, celebrating creativity and technical excellence across the UK and Ireland. The campaign aimed to build anticipation, increase participation, and deliver a premium brand experience from entry through to the live final.
Challenge
Create a cohesive campaign that would engage hair professionals at every stage of the competition, encourage entries, and generate excitement around the live final. The campaign needed to balance inspirational storytelling with clear communication while maintaining the premium Wella Professionals brand experience.
Solution
I developed a multi-channel creative campaign spanning digital, print, social media, email marketing, event collateral, and large-format venue graphics. From promotional assets and competitor communications to event branding and
on-stage visuals, every touchpoint was designed to create a seamless journey that celebrated creativity and elevated the TrendVision Award experience.
Results
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Delivered a consistent brand experience across digital, print, and live event touchpoints.
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Increased awareness and engagement throughout the competition journey.
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Supported participant recruitment and event attendance.
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Enhanced the premium look and feel of the TrendVision Award, reinforcing its position as one of the industry's leading creative competitions.
Bringing it to life
Transforming strategy into creative across print, digital and motion, designed to connect with customers and consumers at every touchpoint.
Before and
after looks
The client successfully increased engagement by utilising before and after photos on Instagram, effectively demonstrating transformation stories to their audience
Feature DPS Magazine Spread
Created an engaging eight-page gatefold spread in Hairdressers Journal showcasing the standout looks from the previous year’s winners. This feature served both to celebrate their creative work and to inspire emerging and established hairdressers alike to enter future competitions.
Winners / Runners up
Posters and certificates
For the TrendVision Finals, I designed a bespoke package for each winner and runner-up to celebrate their achievement in reaching this stage of the competition. Each package included a prestigious finalist trophy, an official certificate, and an A2 poster for display in their salon providing both recognition and a promotional asset to share their success with clients.
Trendvision 2022
Exterior event print
Designed as an exterior event touchpoint, this large-format print brings Trend Vision 2022 to life at scale, creating an engaging first impression and a strong visual connection to the experience inside.
Trendvision 2022
Countdown Reel
Designed as an exterior event touchpoint, this large-format print brings Trend Vision 2022 to life at scale, creating an engaging first impression and a strong visual connection to the experience inside.
