Making Trendvision’s creative vision into a cohesive, multi-channel experience.
Overview
No Strings Attached was developed for Wella Professionals as a campaign to reframe professional hair colour as a low-commitment, high-impact service. The focus was on translating a traditionally salon-led offering into a clear, consumer-friendly experience through messaging, visual hierarchy, and a seamless cross-channel journey.
Challenge
The professional colour category was facing a decline in salon visits, with customers spending less on colour services overall. This shift led to reduced confidence from salons in trialling and stocking new shades, limiting product adoption and overall growth. Alongside the commercial challenge, the project needed to be delivered under a strict timeline including full concept development, creative execution, and rollout within two weeks instead of the standard 4–5 week cycle. This demanded fast decision-making, clarity of direction, and tightly coordinated delivery across teams.
Solution
Our approach focused on removing friction for both salons and end customers by positioning the service as a low-risk entry point into professional colour.
From a creative perspective, I helped translate this strategy into a cohesive campaign system across multiple touchpoints:
Visual Identity
Developed a fresh, vibrant visual direction that reflected the accessible and modern nature of the service, while maintaining alignment with the premium positioning of Wella Professionals.
Print & In-Salon Materials
Designed clear, attention-led leaflets and double-sided print collateral featuring simple messaging, key benefits, and strong calls to action to support in-salon education and conversion.
Digital Campaign
Produced a high-energy social-first campaign video optimised for YouTube and Instagram, showcasing real salon environments and client transformations to reinforce the ease, flexibility, and appeal of the service.
Results
The campaign delivered strong commercial and engagement outcomes within its initial launch phase:
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Salon Adoption: Over 400 salons introduced the service, demonstrating strong industry buy-in
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Revenue Growth: Generated £20,000+ in new business within the first week
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Digital Engagement: Achieved a 15% uplift in social engagement across campaign channels
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Customer Response: Positive feedback highlighted strong appeal of the flexible, low-commitment colour offering
Bringing it to life
Transforming strategy into creative across print, digital and motion, designed to connect with customers and consumers at every touchpoint.
Social Media before
and after looks videos
The client successfully increased engagement by utilising before and after photos on Instagram, effectively demonstrating transformation stories to their audience
Feature DPS Magazine Spread
Created an engaging eight-page gatefold spread in Hairdressers Journal showcasing the standout looks from the previous year’s winners. This feature served both to celebrate their creative work and to inspire emerging and established hairdressers alike to enter future competitions.
Winners / Runners up
posters and certificates
For the TrendVision Finals, I designed a bespoke package for each winner and runner-up to celebrate their achievement in reaching this stage of the competition. Each package included a prestigious finalist trophy, an official certificate, and an A2 poster for display in their salon providing both recognition and a promotional asset to share their success with clients.
Trendvision 2022
Exterior event print
Designed as an exterior event touchpoint, this large-format print brings Trend Vision 2022 to life at scale, creating an engaging first impression and a strong visual connection to the experience inside.
Trendvision 2022
Exterior event print
Designed as an exterior event touchpoint, this large-format print brings Trend Vision 2022 to life at scale, creating an engaging first impression and a strong visual connection to the experience inside.
