Trendvision Awards 2022
Wella Professionals Trendvisions Award 2022
The Wella Professionals TrendVision Award is one of the most iconic competitions in the UK and Irish hairdressing industry. It celebrates creativity, showcases exceptional craftsmanship, and highlights the world-class Wella colour portfolio.
Services
Print Design
Digital Design
CRM - Email Design
Video
Social Media Content
Photography
Challenge
Following the success of Trendvision 2021, TrendVision 2022 once again, cemented its place as one of the UK and Ireland’s premier hairdressing events, bringing together a vibrant mix of talent—from up-and-coming freelancers to some of the industry’s most celebrated names. The competition created a buzz that resonated across the hairdressing community, setting a new benchmark for creativity, innovation, and engagement, and laying a strong foundation for future editions of the event.
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Social Media Videos
The client successfully increased engagement by utilizing before-and-after photos on Instagram, effectively demonstrating transformation stories to their audience
Winners / Runners up
Print Materials
For the TrendVision Finals, I designed a bespoke package for each winner and runner-up to celebrate their achievement in reaching this stage of the competition. Each package included a prestigious finalist trophy, an official certificate, and an A2 poster for display in their salon providing both recognition and a promotional asset to share their success with clients.
Results
A blend of creative print, video, and digital content was developed to cover a wide range of formats—from certificates, window stickers, and A2 posters to interactive digital panels, social media videos, and a targeted email campaign—ensuring a cohesive and engaging experience across every touchpoint.
Feature Magazine DPS Spread
We created an engaging eight-page gatefold spread in Hairdressers Journal showcasing the standout looks from the previous year’s winners. This feature served both to celebrate their creative work and to inspire emerging and established hairdressers alike to enter future competitions.
Social Media Assets
By crafting engaging social media posts for our judges and main show, we’re amplifying the excitement of TrendVision 2022, boosting our
reach, and driving unparalleled engagement to make this
event unforgettable.
Social Media
A 30-second reel was developed to capture the energy and pivotal moments of the TVA finals, resulting in higher viewer retention and increased social media interaction
