A campaign making professional colour more accessible through a flexible, low-commitment salon experience.

Overview

No Strings Attached was developed for Wella Professionals to reposition professional hair colour as a

low-commitment, high-impact service. The campaign translated a salon-led offering into an accessible consumer experience through clear messaging, bold creative, and a seamless multi-channel rollout.

Challenge

With salon colour services in decline, the challenge was to increase consumer interest while giving salons the confidence to introduce new colour services. The campaign also needed to be concepted, designed, and delivered in just two weeks—half the usual production timeline.

Solution

I helped develop a vibrant campaign identity that positioned the service as an easy, low-risk introduction to professional hair colour. The campaign was rolled out across in-salon print, retail collateral, and a social-first video campaign, creating a consistent customer journey that supported both salon adoption and consumer engagement.

Results

Secured adoption by 400+ salons during launch.
Generated £20,000+ in new business within the first week.
Increased social engagement by 15% across campaign channels.
Delivered a successful multi-channel campaign within a two-week turnaround.

Bringing it to life

Transforming strategy into creative across print, digital and motion, designed to connect with customers and consumers at every touchpoint.

Campaign Video

To promote the launch, As a team we produced a high-energy No Strings Attached campaign video that brought the service to life. Highlighting its quick, low-commitment appeal and premium results. The content was strategically deployed across YouTube and Instagram, leveraging targeted placements to reach style-conscious audiences and existing salon clients.

This approach not only drove awareness but also generated immediate engagement, reinforcing the campaign’s message and prompting action.

Create a look Card

A look card was created, outlining how each style was achieved, with clear

step-by-step instructions and a detailed list of the products used, ensuring salons had a professional reference to replicate the looks accurately.

One Pager

The detailed A4 one-pager detailing how each look was created, including step-by-step breakdowns and the specific products used, giving salons a clear, practical guide to replicate the styles with confidence.

A2 Poster

As part of the launch, we photographed two striking key visuals that captured the essence of the “No Strings Attached” collection, subtle, affordable, and approachable.

These visuals were adapted into A2 posters to be strategically placed in high-traffic salons areas to instantly attract attention, spark curiosity, and communicate the low-commitment, premium nature of the service. The posters worked as aspirational brand statement, encouraging clients to try the new colour offering.

Campaign Interview Video

To amplify the launch, we produced a high-energy No Strings Attached campaign video that brought the service to life. Highlighting its quick, low-commitment appeal and premium results. The content was §deployed across YouTube and Instagram, leveraging targeted placements to reach style-conscious audiences and existing salon clients.

This approach not only drove awareness but also generated immediate engagement, reinforcing the campaign’s message and prompting action.