Wella Professionals Trendvisions Award 2023
The Wella Professionals TrendVision Award is one of the most iconic competitions in the UK and Irish hairdressing industry. It celebrates creativity, showcases exceptional craftsmanship, and highlights the world-class Wella colour portfolio.
Services
Print Design
Digital Design
Video Editing
Filming
Social Media Content
Create the look videos
The models featured are the proud winners of previous years, whose inspiring results demonstrate the power of our styling and techniques. Watch as they go from their original appearance to their glamorous,
final look, celebrating their confidence
and transformation.
Challenge
Following the success of TrendVision 2022, our goal for 2023 was to elevate the excitement and anticipation around one of the UK and Ireland’s biggest hairdressing events. I set out to attract a diverse mix of participants from emerging stars to some of the most established names in the industry, using the previous year’s competition as a springboard to create an even more impactful and memorable experience.
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Magazine Ad
A magazine advertisement was designed for placement in multiple hairdressing publications, aimed at building awareness and excitement for the TrendVision Award final. The spread provided readers with key event details, engaging visuals, and a prominently placed QR code to easily access further information and purchase tickets online.
Showcase Video
A behind-the-scenes video was produced featuring in-depth interviews with the three guest artists Jordanna, Jake, and Christel. The film offered an exclusive look into their creative process, exploring the inspiration, themes, and artistic influences behind each of their shows. This content not only highlighted their individual visions but also built anticipation for the final, giving audiences a richer connection to the artistry and storytelling they would experience on stage
Solution
Leading a talented team, I developed and delivered the fully integrated omnichannel campaign for TrendVision 2023, building anticipation and sustaining buzz throughout the event. The campaign engaged audiences across print, digital, and video with a seamless and premium brand experience. Highlights included: Print: large-format posters, window vinyls, teaser cards, a gatefold feature in HJ Magazine, and in-store POS displays. Digital: animated banners, in-store screens, personalised email journeys, and social media content. Video: captivating short-form films designed for maximum shareability. This consistent multi-channel approach ensured the audience was not only informed but also inspired, driving strong engagement and reinforcing the brand’s premium positioning.
Feature Magazine DPS Spread
Created an engaging 4- fold spread inside of Hairdresser Journal to showcase the looks the winners of the previous created and to inspire
upcoming and seasoned hairdresser to join
the competition.
Results
TrendVision 2023 was a huge achieving significant growth in audience engagement, expanding social reach, and delivering high-quality creative assets that embodied the spirit of the event across every asset. Successfully met all project deadlines while increasing engagement across all platforms through impactful print and digital materials.