I’m a senior designer with 9 years experience shaping high-impact creative for global brands including Procter & Gamble, Coty, Wella, OPI and Samsung. I believe that great creative begins with clear strategy and translating commercial objectives into campaigns that are both conceptually strong and commercially effective. I’ve led multi-channel projects across digital, retail, print and video. Being able to build scalable campaigns that drive engagement, sales and brand consistency across local and international markets. I'm known for blending strategic thinking with premium execution by collaborate closely with senior stakeholders to ensure every idea not only resonates visually but delivers measurable business results.